LocVita® Vegan Vitamin D3

AstaGuard™ Astaxanthin: Multiple Formats, Now Featuring Liposomal Technology for Superior Bioavailability


As consumer demand for high-performance antioxidants grows, astaxanthin continues to stand out for its potent cellular and oxidative stress protection. However, bioavailability and formulation flexibility have long been limiting factors — until now. INNOBIO introduces AstaGuard™ Astaxanthin, a comprehensive ingredient available in multiple formats, including a new liposomal version designed for superior absorption and enhanced formulation flexibility.

Natural Source from Microalgae

AstaGuard™ is sourced from premium Haematococcus pluvialis, one of the richest natural sources of astaxanthin. This ensures a clean, derived ingredient that meets the expectations of health-conscious consumers and clean-label formulators alike.

Stable Supply Chain for Reliable Production

Unlike synthetic or crustacean-derived astaxanthin, AstaGuard™ is produced from cultivated microalgae, offering a cost-effective solution with stable, predictable pricing. This supply chain stability gives brands confidence in scaling their products without worrying about raw material volatility.

Enhanced by Cutting-Edge Technology

INNOBIO utilizes advanced microencapsulation technology to produce high-purity, high-potency astaxanthin. This technical approach ensures that every batch meets the higher quality standards, delivering consistently superior ingredients tailored to specific formulations — from softgels to gummies, beverages to tablets.

Easy Handling Across Diverse Applications

AstaGuard™ is available in oil, powder, beadlets, emulsion, and liposomal forms, each engineered for optimal performance. These formats are particularly well-suited for the food and beverage industry. The newly introduced liposomal form further enhances bioavailability, stability, and formulation flexibility, enabling superior absorption while supporting clean-label solutions.

High Bioavailability Backed by Data

In simulated intestinal epithelial cell permeability studies, AstaGuard™ formulated with patented microencapsulation technology demonstrated significantly higher bioavailability compared to traditional non-encapsulated oil-based astaxanthin. This means formulators can achieve greater efficacy at potentially lower doses — a clear advantage for premium supplements and functional foods.

With AstaGuard™, INNOBIO empowers brands to move beyond conventional astaxanthin delivery, offering natural sourcing, supply chain reliability, advanced technology, versatile formats, and proven bioavailability — all in one ingredient platform.

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